What to expect?
We’ll show you how you can holistically think about branding. And should. At least, if you don’t just want to launch the next product on the market, but want to establish a strong brand.
Maybe you’ve already got that feeling… We’re not here to clutter your inbox with the next 10-step guide on how to make branding work 100%. We’re not here to explain to you 10 times that you need to finally work out your persona. Yawn… god, no!
We open perspectives to inspire you. We distribute impulses. We show cool examples. We provide food for thought. We question. Hands-on. Quick takes. Practical insights to go.
Rebranding
What makes a rebrand successful? When, how and why should you rebrand?
Tone of Voice
Does your brand speak for you, even when you’re not in the room?
Brand Values
What does your brand stand for? Are you communicating it in the best way?
Personal Branding
How to lift your brand with your network.
Branding Case Studies
Who did it best? And who totally failed?
Touchpoints
How to deliver your brand, product or service in the best way, whether online, or personally.
Who writes this newsletter anyway?
Three years ago, we met. Two female entrepreneurs. Mannheim connection. The designer & the storyteller. Both on fire for branding. With different perspectives and skills. We clicked, and since then, have knocked out quite a few projects together. But somehow, that was never enough for us. And recently, it finally came: The moment of inspiration, the igniting idea, and then a ‘F*ck it, why not?!’
Chantalle Alberstadt
Founder BoredBrands Studio
Design and branding studio, bored of the ordinary.
Chantalle’s focus is on innovative and future-driven businesses. She is also co-founder of several other companies, lives Web3, and spends half the year at conferences around the world, including speaker gigs. Her team? Fully remote. Her passion, besides meaningful design, is business cases and development. And her motorcycle. Sitting still? Not her thing.
Carolin Junge
Founder oh boy!
Here, everything revolves around one thing: Exciting Brands!
Caro captivates with storytelling and just the right words for authentic brands, she shares her expertise in brand workshops, as a specialist book author, and speaker – because sharing is caring. Additionally, she brings fresh air and more awareness to the dry and dusty culture of grief with her new brand, Büro Ciao. Let’s say, she’s a creative mastermind with a lot of heart.